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The Power of the Card

• Boost prepaid gift sales from two to ten times
  
  
• Declining balance keeps cash in store
  
  
• Customers spend more & are less price sensitive -
  61% spend more than the value of the card
  41% pay retail price using plastic vs 11% with cash
  
  
• Convenient for customers to carry and use
  
  
• Merchant becomes destination vs impulse
  
  
• Wallet placement builds brand awareness
  
  
• Loyalty Program increases shopping frequency
  
  
• Minimized losses - can't be easily duplicated
  
  
• Powerful promotional tool for a wide variety
  of advertising/marketing campaigns
  
  
• Web-enabled transaction reporting and financial management from one to hundreds of locations

 

GIFT CARDS DRIVE SALES

M A R K E T R E S U L T S

America's best retailers have already paved the way for you Ruth's Chris Steakhouse 300% jump in prepaid gift sales first year. Starbucks 2.3 million cards sold in first month. Lowes Christmas Eve, 580,000 cards sold in 9 hours in $25, $50 and $100 increments. When redeemed for merchandise, the average sale on a $100 card was $152 - a 52% ticket lift.

A gift card is an impulse-buy product to be displayed and promoted, not hidden in a drawer like a gift certificate